The design behind a $48.3M raise
Designed in partnership with estudio/nk. Mylo Labs led layout and UX, estudio/nk led UI. We've since continued to maintain the work for Astra Nova.
Product Strategy
UI/UX Design
Overview
Astra Nova is a Saudi-based AI and Web3 entertainment ecosystem. We designed two things that sit at the center of how people meet the brand and stay with it: the landing page, and Black Pass, their loyalty and identity platform.
Great design brings users, and users are what a raise is built on. Astra Nova has since raised $48.3M to expand the ecosystem, backed by Outlier Ventures and investors across Saudi Arabia, the UAE, and Bahrain.
The Black Pass
Black Pass is Astra Nova's loyalty and identity platform: complete quests, collect shards, climb tiers, earn rewards.
The challenge with any Web3 loyalty product is that the mechanics are unfamiliar: wallets, shards, tiers, on-chain claims. Powerful, but easy to make confusing. We designed the dashboard, quests, shard collection, and claim flow to turn all of it into something anyone understands from the first tap. Clear progress, obvious rewards, and a claim flow that never leaves someone stuck at the wallet step.
The landing page
The landing page is where most people meet Astra Nova for the first time, so it had one job: make an ambitious, complex ecosystem feel clear and credible in seconds. We shaped the structure and flow so the story unfolds naturally as you scroll, from the first headline to the call to action.
The result
A first impression that earns trust, and a loyalty platform that keeps users coming back, quests players actually finish, and an identity program that feels like a game, not a chore.
Together, they helped turn Astra Nova into a $48.3M-backed ecosystem.
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