How Astra Nova Black Pass Redefines SocialFI with UX-First Design
We designed the UX for Black Pass, Astra Nova’s SocialFi platform that rewards social engagement with in-game perks, from NFT onboarding to quest progression.
Type
UX Research, UX Design, Wireframing, Prototyping, Product Strategy
Year
2024
Client
Astra Nova
Partner
estudio/nk
The Challenge
Astra Nova needed to create an accessible onboarding system that simplified web3 complexity while driving engagement through meaningful social interactions.
Our Approach
Mylo Labs led the UX strategy by conducting targeted user research and developing an approach focused on:
Progressive disclosure of web3 concepts.
Engagement through gamified social quests.
Clear visual feedback on progress.
Community-building elements.
Our collaboration with estudio/nk followed an iterative design process where Mylo Labs handled UX research, wireframing, and product strategy while estudio/nk developed the visual language and UI components.
Results
Strong user adoption with significant NFT claims shortly after launch.
High completion rate for initial quests, showing effective engagement.
Impressive weekly retention rate, demonstrating sustained user interest.
Substantial growth in Astra Nova's community across social channels.
Notable increase in interest for the upcoming game demo.
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