How Astra Nova Black Pass Redefines SocialFI with UX-First Design
Astra Nova needed to create an accessible onboarding system that simplified web3 complexity while driving engagement through meaningful social interactions.
Mylo Labs led the UX strategy by conducting targeted user research and developing an approach focused on:
Progressive disclosure of web3 concepts
Engagement through gamified social quests
Clear visual feedback on progress
Community-building elements
Our collaboration with estudio/nk followed an iterative design process where Mylo Labs handled UX research, wireframing, and product strategy while estudio/nk developed the visual language and UI components.
Strong user adoption with significant NFT claims shortly after launch
High completion rate for initial quests, showing effective engagement
Impressive weekly retention rate, demonstrating sustained user interest
Substantial growth in Astra Nova's community across social channels
Notable increase in interest for the upcoming game demo
