Foxify: Designing the Funded Trader Journey
A user-first Web3 platform for trading synthetic perps with up to 50x leverage, plus a funded trader program to earn capital through a unique application.
Type
UX Research, UX Design, Wireframing, Product Design, Product Strategy, Branding
Year
2024
Client
Astra Nova
The Challenge
Funded trading can feel complex and intimidating, especially for new users. Foxify needed a simple, clear path for users to understand the process, apply, and start trading with capital.
Our Approach
We designed a streamlined user journey, from explaining how funded accounts work to guiding users through the application, evaluation, and trading dashboard. Focus was on clarity, motivation, and trust.
Results
A smooth, user-friendly experience that makes funded trading accessible to everyone, boosting user engagement and increasing completed applications.
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