How Intuitive DEX Design Boosted Palmswap's Daily Active Users by 127% in 90 Days
The crypto trading space is notorious for complexity and technical barriers. Palmswap needed a platform that could serve both novice and experienced traders while improving user retention and trading volume. Key challenges included:
Complex trading interface deterring new users
High drop-off rates during onboarding
Limited portfolio management capabilities
Inefficient trading process requiring multiple steps
1. User-Centric Design
We conducted extensive user research to identify key pain points and opportunities:
Analyzed user behavior patterns across different trading levels
Gathered feedback from both novice and experienced traders
Identified critical friction points in the trading process
2. Enhanced Features
Trading UI/UX: Rebuilt the interface to balance information density with clarity, featuring customizable layouts and advanced charting
Portfolio & Dashboard: Created a unified hub for trading, staking, and asset management
Referral System: Implemented a user-friendly reward system with transparent tracking
Trading Effects: Added visual feedback for better trade execution confidence
3. Key Improvements
Smart Onboarding: Designed an interactive 6-step tutorial that adapts to user behavior
One-Click Trading: Reduced trading steps, maintaining safety checks
Cross-Device Experience: Optimized for seamless switching between desktop and mobile
On-Chart Trading: Enabled trades directly from the chart, allowing quick actions on real-time price changes.
127% increase in daily active users within 3 months
84% reduction in onboarding drop-off rate
Significantly boosted staking participation
92% of new users complete their first trade within 5 minutes
Reduced support tickets related to UI confusion by a significant amount
